This film was exactly what I was fearing it would be: unimaginative.  I can just picture a bunch of fat, money-hording producers with their monocles drinking wine and saying “You know, Superhero action movies are very big these days. Let’s get Robert Downey Jr. in a version of his Tony Stark role meets Jack Sparrow and cast him as a superhero sort of Sherlock Holmes-y character, call the film Sherlock Holmes because it’s a name that sells and it’ll pull people in….then make it a franchise and make lots of money! Mwahahahaha!”  Then the Scrooges decide to release it on Christmas because they know that weekend is when most of the masses will see films.  It’s a brilliant marketing tactic for suckers and is probably exactly why RDJ is quoted as saying (jokingly) that he’ll retire if Sherlock Holmes bombs, because it’s impossible to bomb with the marketing set behind this film.  I can already tell that a good portion of people who are reading this review will go out and see this film anyways simply because of how awesome the marketing has been.  I don’t blame you, but consider this my official “I told you so”. Read the rest of this entry »