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Year: 2020

Terms of Conditions
Category:

Terms and Conditions of Use: Why You Absolutely Need to Read Them!

“I read it well and I agree with the terms and conditions of use.” Perhaps the most common and regular lie in the age of the Internet and new technologies. Who’s really doing it? Very few people. Yet accepting without checking is a mistake.

Our smartphones, our inbox, our applications our social media accounts… Each of these services or accessories comes with terms and conditions of use that can be between a few and several hundred pages. If reading everything every time is a real challenge, never doing it can be like a real mistake. We explain why and what are the best practices.

Texts designed to discourage you from reading them

You have to start by saying things the way they are. Terms and conditions of use are not designed for you to read. It’s quite the opposite! Just know that to read the one in Amazon’s Kindle, it takes 9 hours to measure the magnitude of the problem.

In 2013, a study by researchers at Carnegie Mellon University in Pittsburg found that it would take 76 days a year, 8 hours a day, to read the terms and conditions of use of the services they use. Suffice to say, that it is completely impossible. At the time, the CGUs of the 75 most visited sites on the web averaged 2500 words. It is safe to assume that they have increased further since then, which does not encourage reading.

All the more so because companies are doing everything they can to make them unreadable. This involves the layout and the font of writing that require you to ask for a magnifying glass but also by the jargon used. Written by battalions of lawyers, you would need the same kind of team to understand all the intricacies.

Another example is opening an app, Instagram, Snapchat or Whatsapp. You want to access it to use it when a pop-up invites you to validate the new terms and conditions of use. Pressed for time, you do it without thinking. And you won’t come back to it again… It’s much easier and quicker to confirm your agreement without taking the time to read than to open a new page and embark on a stunning quest.

Your data is an issue, protect them!

If the European Union is now attacking several web giants to modify their CGI to more effectively remove illegal content, this is far from the first time. Several years ago, the EU had already fought to make the terms and conditions of use more readable. If you are a website owner and are looking for a legit service that won’t fool your users, you should consider these terms of service generators, they are providing short legal documents that are easy to understand for your users.

Even if you don’t realize it, it’s a real contract every time you sign. A binding contract even from a legal point of view. What is the point of checking a physical gas or Internet contract ten times if it is to sign without checking another one on the Internet?

Your data, your content represents a market value for companies. But you don’t necessarily want to see them exploited. The problem is that if you don’t pay attention, you probably won’t have a say.

Awareness experiences

A perfect illustration of the problem, this experiment conducted by the British Company of Wi-Fi hotspots Purple. For two weeks, it incorporated some strange clauses into its terms and terms of use. These include cleaning animal droppings in local parks, cuddling stray dogs and cats, uncloging sewers manually, cleaning portable toilets at festivals…

The 22,000 people who have been affected should undoubtedly pay more attention in the future. But for an awareness-raising operation, how many people are not even going to think about the next time they have to tick the box?

Purple is not the first to do this experiment. Pit Stop had also done so by promising $1000 to the first one who would report. But the proliferation of these operations halfway between awareness and advertising operation has only a limited impact. Today, it’s more buzz-making operations than impactful solutions.

An extension to avoid unpleasant surprises

So how do you do it on a daily basis? First, you can try to familiarize yourself with the jargon used. This may help you avoid unpleasant surprises. If in doubt don’t agree, do a quick Internet search to see if other users are talking about the service you want to subscribe to.

Companies themselves, as long as they are not the great giants of the web, can also be a source of information. A message on social networks or a quick email to get more information can be the answer to your questions.

An interesting option is that of “Terms of Service; Didn’t Read,” a project led by hacktivists since 2012. Its objective is to establish a nomenclature of the different sites and their respect for users in terms and conditions of use. The site, which offers Chrome and Firefox extensions, offers a ranking of different services. Only problem, the database is a bit limited digitally.…

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A camper
Category:

What type of refrigerator to choose to equip your van?

When you buy a van and inspect the refrigerator, you usually stop at its capacity. This is obviously a determining factor, but we have to take into account the modes of operation. There are two, but several technical terms blur the tracks (compression, absorption, Trimixte, AES, SES…). Here’s how to make it clearer to make the right choice.

Choosing a fridge is like a mattress. There are many possibilities, each one defends itself and responds to a particular need. Contrary to what one might imagine, a refrigerator does not create cold, but works like air conditioning: a gas that is relaxed cools, and it heats up if compressed.

The cold is achieved by a change of state of a fluid that passes from liquid to gas and vice versa. The now cold and partially vaporized refrigerant circulates in a heat exchanger (evaporator) in the refrigerator. The ambient air on contact with the evaporator will cool. Before choosing your type of refrigerator, it is necessary to determine its volume… but it all depends on your needs, your habits and the ease you will have to replenish your travels.

With 40 liters, we’re self-sufficient on a weekend for two. If you’re going away for a week, you have to think bigger or do some shopping on the road. Finally, for families, the developers have since switched to large fridges (up to 160 litres). Note that the average is around 80 litres.

The compression refrigerators for the van

Compression refrigerators are a minority on recreational vehicles, but remain preferred on many vans because they operate solely on electricity and reduce gas range to a single small bottle. They behave exactly like domestic models with a fluid (called refrigerant) that navigates the cooling system to absorb the heat released by the food. When heated, the fluid forms a gas that is then compressed (hence the name of this family of refrigerators) which increases its temperature.

In the condenser, the gas then returns to its liquid form and releases heat outwards. At the end of the cycle, the refrigerant passes through the regulator and its compression drops, causing the temperature to drop. Changes in physical condition allow these refrigerators to keep a precise and constant cold. They are perfectly suited for compact vans (often with liftable roofs), but have limited capacity. The reason? Since they operate solely on electricity, their volume must remain reasonable for measured consumption.

The compression refrigerator, however, shines with its simplicity of use and is easily forgotten. In the evening, you don’t have to have the ground perfectly level (it even works sloping), or to dig your head out to choose the energy source to use. Finally, there is no gas to leave open (unless you have the heating that doesn’t run on fuel), worried travelers will be reassured. In addition, the cold remains stable and is provided up to an outside temperature of 45 degrees (ideal for travel to hot countries).

The compression fridge is also highly reliable, works like a home refrigerator (no need for outward ventilation) and only the thermostat can break down after a few years. Rest assured, change remains easy. While there are many advantages, there are still two black spots. The first is consumption. Admittedly, it allows for greater gas autonomy, but it is greedy for electricity (around 30 Ah/day for a 60-litre model). It is therefore imperative to take stock of your energy needs before you leave.

Consider adding a second auxiliary battery, a solar panel for easy charging. If you need a large fridge, turn to absorption models that use all energy sources. The second defect of the compression refrigerator is noise. Even if the engine is small and manufacturers have made significant progress, this can inconvenience the occupants of a small van.

The pros

  • Reliability
  • Simplicity
  • Efficiency

The cons

  • Powered by electricity
  • Noisy
  • Often associated with a small volume

The absorbing refrigerators for the van

They are found in the majority of recreational vehicles and they allow to have a beautiful volume (more than 80 liters). Their particularity is to operate in 12V, 220V and gas (hence their name Trimixte which has become widespread). Like compression refrigerators, they provide cold by converting a liquid into gas that absorbs heat from the fridge. But unlike the compression model (which uses a mechanical process), here the method is more complicated, but does not use any engine.

There are two fluids instead of one: the refrigerant (often ammonia) and the absorber (hence the name of this type of fridge) which acts as a chemical compressor. The cycle consists of 4 steps. Initially liquid ammonia is vaporized and turns into gas by absorbing heat. This is then absorbed and forms a concentrated solution that is heated to 180 degrees. The result is an evaporation of the ammonia while the solution depletes and regenerates the ammonia at low concentrations. All these reactions allow to form a cycle of cold necessary for the proper operation of the equipment. Because these refrigerators run without an engine, they are perfectly quiet.

Although their use was once complicated, it is now facilitated by many automated systems (AES – cf frame). The refrigerator uses the 12V when the van rolls, switches to gas at the stop and at 230V when there is a connection. If it seems perfectly suited to travel, it has a main flaw, it is ineffective in hot weather. Above a temperature of 32 degrees, it will have a hard time keeping the cold. If you are planning to leave only in very hot areas, you will need to organize yourself.

Moreover, it only works if the vehicle is perfectly flat. In the evening, if the ground is sloping, it is imperative to catch up with wedges so that the system can work properly. Its gas operation can also frighten, but if the circuit is in good condition and the ventilation grids are not obstructed, there is no real danger. Note that the refrigerator exit grates should never be facing the wind. When the refrigerator runs on gas, the burner flame may go out. Finally, several ferry companies prohibit vans from operating their absorption refrigerators during the crossing.

The pros

  • Choosing energy
  • Possibility of large volume
  • No noise

The cons

  • Difficult operation in hot regions
  • Needs to park perfectly flat

Some health rules to observe

In a van as at home, a fridge doesn’t fit any way. A few reflexes must be adopted to best conserve perishable foodstuffs and maximize the action of cooling. Be aware that the cold zone is at the bottom and the hot area at the top. Sensitive foods must therefore find their place on the lower shelf (meat, fish) and the vegetables are to be stored at the top. The middle part is reserved for dairy products, the door to condiments and drinks. In all cases, the food should not be too tight so that the cold circulates as well as possible.…

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Illustration of Hostspot Shield, a Free VPN service
Category:

Free VPN vs Paying VPN: What’s The Best?

Free VPN or a paid VPN? It’s enticing, isn’t it? Or perhaps a better way to frame the question: why should we pay for a VPN when there are free options?

This is a common question, and we will work to give you a complete answer. The differences between a free VPN and a paid VPN will allow you to decide which one will be best suited to your situation.

Let’s face it: when it comes to price, it’s always more attractive to have a free VPN rather than having to pay 40$ or more for an annual subscription to a virtual private network.

But price is only one factor to consider when choosing between a free VPN and a paid VPN. If nothing is really free, then how exactly do you pay for the service. Now let’s get to the heart of the matter to find out what to expect if you choose a free VPN!

Are free VPNs really free?

All VPN providers incur high overhead to provide their service. They must manage or rent servers in several countries, invest in encryption technology, software development and, of course, customer support.

These costs do not spread easily and add up quickly. So with all these costs, how can free VPNs actually be free?

One thing is for sure: the VPN company certainly makes money somewhere. We can be sure that no VPN provides a community service to us, the Internet users in a philanthropic way!

Unfortunately, most users don’t think about it until they sign up for a free VPN.

How do free VPNs make money?

Take the example of Hotspot Shield. Hotspot is a highly rated consumer VPN, the free version of which allows use of up to 750MB per day.

In 2017, Hotspot Shield was accused of intercepting and redirecting traffic to partner websites such as online advertising companies, according to the Center for Democracy and Technology.

Hotspot Shield denied the accusations and said the privacy of online users has always been their “absolute priority.” Yet they have not explained how they are able to manage the service for free.

The problem is not limited to Hotspot Shield.

A study of 283 free VPN apps on Android found that nearly 40% of free VPNs injected malware into users’ devices for “unsavory” purposes.

Ad-supported VPNs sell your data to large companies, advertising agencies and corporate marketing departments. This is the antithesis of what a good VPN is supposed to do. Also, most of them are scams to get rich quickly.

The reason you get a VPN is to enhance your online security. A free VPN doesn’t do that.

That’s the end of it.

Securing your traffic: Free VPN vs. Paid VPN

Ensuring the privacy and security of the internet, as well as uninterrupted access to geo-blocked content, requires investment in secure infrastructure and ever-changing technology.

This is what a good VPN promises its customers.

There are several reasons why I recommend paying for a VPN. Here are a few:

  • They have more to lose: As with any security technology, trust plays an important role in the process. I’d rather trust a VPN company that has a lot to lose if it gets caught selling my data, rather than a free VPN that can close shop and easily reopen under another name.
  • Better security features: With paid VPNs, you can count on advanced encryption and additional devices such as an Internet shutdown switch that guarantees anonymity when surfing the web.
  • Proven encryption: A paid VPN has proven encryption. Did you know that in the above-mentioned CSIRO study, it was also found that 18% of free VPNs did not encrypt traffic at all?

Not only are free VPNs devoid of many of these advanced features, but the level of supported encryption may not be safe. You are much better to opt for a cheap VPN service than using a free VPN.

Conclusion

Ultimately, when you surf the internet, the most important aspects that interest you in using a VPN are privacy and security.

The best way to do this is through a reputable service provider that charges you for a free service.

As a good old saying goes: you get what you’re worth.

It was discovered that many free VPNs sold their users’ data to third parties and did not encrypt user activity on the web. Another saying? All you have left is your eyes to cry!

Keep in mind that free is not available and that the cost of using a free VPN certainly exceeds what you would get in exchange for a paid VPN. One last saying “A savvy man is worth two!”.…

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Google SEO
Category:

Essential SEO Techniques

For the SEO, it’s all about positioning yourself on the first page and preferably in the first ones on the list. We all want to have more traffic to his site. Google holds more than 200 factors for SEO and updates them regularly. So it can be laborious to always be in the first. I have prepared below nine essential SEO strategies to master.

More elaborate content gives better results

Several studies show that the more your content is developed, the more likely it is to position itself well on search engines.
A study by SEMrush found that a page that is positioned on the first page on Google contains an average of 1890 words.

Your customers’ expectations

Focusing on keywords is no longer the way to do a good positioning.
Google’s algorithm has changed and is evolving rapidly. It is now better to focus on user expectations instead of keywords. The search engine tries to find answers to questions that are asked.
Instead of focusing on keywords, you should focus on two things:

What is your target audience, its behavior and habit.
Structure your content into different themes tailored to each reader group (e.g., beginner, intermediate and expert)

Perfect commitment

The more users you have who spend more time on your site, the more you will be on Google’s radar. If your users spend more time on your site, they find useful information on your site.
As Google tries to deliver the best possible results, there’s a good chance your website is very high in the rankings.

Back Link

Back Links are always one of the keys to good SEO. According to research by MOZ, it is almost impossible to get good results without Back Link.

Increase the speed of your site

If your site takes too long to display, there’s a good chance your visitors will leave your page.
Since 2010, Google has announced that the speed of a site would be a consideration for search ranking. As a result, this factor is now an important consideration in SEO strategies.

Improve the technical side of your website

Some websites may not position themselves well on search engines due to certain technical problems. For example: Navigation that is not done in a homogeneous way. Here are a few things to consider to help you:

Having a HTTPS site is now the best way for Google and it allows you to protect your site.
Used testmysite to increase the speed of the mobile version of your site.
Use tools such as Botify or DeepCrawl to effectively check your website code so it’s clean and understandable, making it easy for Google to reach it and making sure your semantic tags are optimized.
Fix errors 404.

Do the analysis of your site

Tracking everything that happens on your website is paramount in SEO. You need to use tools such as Google Search Console to compile your site’s data (traffic, positioning, conversions, etc.). This way, you can target your site’s problems for the user experience and fix them.

SEO on YouTube

Did you know that YouTube is the second largest search engine on the internet? 55% of Google searches show videos and 82% of these are from YouTube.
Optimizing your videos on YouTube will increase your chances of having visitors to your site and increase your chances of having better referencing on Google.

Local SEO

Not all companies want to make themselves known around the world. There are always a number of companies that are based on a particular region and only target people in that region. In this case, it is best to focus on the local SEO and that is why you should not ignore the local SEO and listings.

Conclusion

The SEO is constantly changing and it is difficult to stay in the front row. By applying the above techniques and writing engaging content for your customers, you will have good results.
Remember, Google is looking for quality content to provide value to your users, this should also be yours.…

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