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The Influence Of Cinema In Young People And Teenagers – Complete

A film like Amadeus (1984) completely changed the cultural image that Mozart had for the public; He turned him into a childlike genius, creator of sublime works, and – at the same time – immature and sapphire to unsuspected limits. But not only did he change his image, but he turned that musician of another era into a popular and tremendously modern idol, which caused a real “Mozart-mania”: his CDs sold for tens of thousands and became a cultural phenomenon important in the mid-eighties.

There is also the famous case of Holidays in Rome (1953). This film, starring Audrey Hepburn and Gregory Peck, completely changed the deteriorating and decaying image that, during the forties, had created Italian Neorealism around the Eternal City. The films of Rossellini, Zavattini, and Vittorio de Sica spread a myth of decline, but this film by William Wyler, in 1953, was enough for the Americans to see it again as “the city of love,” the symbol of illusion and romanticism.

Even more decisive was the worldwide premiere of The Dead Poets Club (1989). Directed by the Australian Peter Weir told the story of a young professor of literature ( Robin Williams) who joins an elite private school in the Puritan America of the fifties. With his new forms of teaching (he makes them walk through the courtyard so that each one takes “his step”; he encourages them to seek their own voice; it encourages them to be actors, to read poetry, to dream of other things to earn money and follow the pattern of their elders), the suspicion of the directors of the school is won. And his message, “Carpe diem!” – Take advantage of the moment – causes a real revolution, at the same time that it ends in tragedy. No one thought that this movie could influence the consciousness of young people. Moreover, because of its high-cut theme (parent-child relationships, freedom in career choice, conflicting pedagogical systems), it was thought that children would get bored and that it could only interest parents and educators. A few previous passes were enough to discover that the film aroused true enthusiasm among teenagers. New passes in institutes and colleges confirmed that trend, to the point that the film was received as the flag bearer of “the teaching revolution” that the students of that time craved. With these data insight, the film’s producer decided to change the initially planned marketing completely: the poster was modified, which was going to be focused on the figure of the actor, to give way to the young protagonists; He promoted himself as a symbol of student rebellion and achieved success among youth as he had never imagined. To the point that the film was received as the flag bearer of “the teaching revolution” that the students of that time craved. With these data insight, the film’s producer decided to change the initially planned marketing completely: the poster was modified, which was going to be focused on the figure of the actor, to give way to the young protagonists; He promoted himself as a symbol of student rebellion and achieved success among youth as he had never imagined. To the point that the film was received as the flag bearer of “the teaching revolution” that the students of that time craved. With these data insight, the film’s producer decided to change the initially planned marketing completely: the poster was modified, which was going to be focused on the figure of the actor, to give way to the young protagonists; He promoted himself as a symbol of student rebellion and achieved success among youth as he had never imagined.

On the other hand, films have not only influenced our image of reality: of an artist, of a city or of a teaching system. The films have also modified, and much, our attitude towards concrete products and our traditional consumption patterns.

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